The Director of Partnerships and Demand Generation, Ecommerce, will lead the go-to-market strategies for our ecommerce and DTC marketing solutions.
This person will leverage their deep understanding of the ecommerce operator’s core challenges, key metrics, marketing strategy and tools, as well as their established network of influential voices and technology providers to generate demand and opportunities via the partnership channel.
They will bring their insights of ecommerce marketing technology and trends to develop the competitive brand positioning of our solutions in the marketplace, and share these insights across the Customers.ai organization.
Key Responsibilities
- Generate Sales Pipeline: Focus on generating opportunities for the midmarket sales organization by way of free trials and demos booked through a variety of channels, focusing heavily on referrals.
- Identify and Develop Strategic Partnerships: Actively leverage tools and networks to identify strategic partners, design captivating and innovative partnership offerings, and perform outbound outreach leading to collaboration opportunities.
- Ensure Delightful Partnership Experiences: Serve as partner marketing lead for new and existing partners in the ecommerce technology industry and ecommerce marketing influencers, understanding their business strategies, priorities, and near- and long-term goals.
- Advocate Ecommerce Priorities to Stakeholders: Function as the ecommerce customer and partner advocate within Customers.ai, ensuring appropriate and effective representation to inform product- and sales-related decision making.
- Track and Report on Business Generated: Analyze and compile multiple data sets to understand Partner-generated business, and regularly present results and recommendations to internal teams and leadership.
Experience
- Experience in Ecommerce Business Administration, Sales, Partnerships, Marketing or a related field.
- Demonstrated experience in ecommerce SaaS or technology partnership development and management.
- Familiarity with partner ecosystem software and platforms such as Crossbeam, GiddyUp and PartnerOptimizer.
- An entrepreneurial spirit and a passion for new technology with a winning attitude and track record of success.
- Experience as a principal at an ecommerce business is a major plus.
In a sea of ecommerce marketing technology designed to optimize various growth levers, Customers.ai’s innovative CDP supercharges every layer of the marketing stack. Enabling visitor identification, customer journey tracking, and advanced remarketing actions, we’re on a mission to bring the power of unified and actionable 1P and 3P visitor data into the Midmarket. (Delivering real-time, personalized customer experiences that grow store revenue isn’t just for the Enterprise anymore, ya hear?)
Founded by Larry Kim following the 9-figure exit of his first adtech company, WordStream, Customers.ai is a Series A funded Boston startup positioned to explode into the ecommerce space with the addition of an experienced and networked director of ecommerce partnerships.
