- Increasing share of wallet within our existing customer base by bringing new products and offerings to market
- Accelerating new business growth for EAM by expanding to new segments of the healthcare market, new industry verticals, and new geographic markets.
- Driving the launch and growth of our new EAM cloud platform
Duties and Responsibilities
- Contribute to developing and updating messaging, positioning, and sales/partner/marketing enablement materials for EAM (in collaboration with internal and external subject matter experts)
- Conduct competitive analysis to understand how competitors address customer challenges and refine differentiated messaging and content accordingly.
- Create and execute content to drive awareness and generate demand for Imprivata's products and services within the EAM portfolio. This includes developing sales presentations, eBooks, videos, interactive demos, "how to" guides, customer success stories, checklists, info briefs, blogs, press releases, infographics, and more.
- Collaborate with internal subject matter experts and international GTM teams to adapt messaging and content for prioritized industry verticals and global markets
- Develop compelling training materialsincluding live trainings, objection handling resources, cheat sheets, and certification coursesto enable sales, partners, and marketing teams to effectively communicate the value of EAM in solving customer challenges.
- Identify and develop responses to competitor news, regulatory changes, or other market activities relevant to customer access management challenges.
- Develop, monitor, and report key performance indicators (KPIs) aligned to broader strategic marketing objectives to measure product marketing efficacy.
- Perform other duties as assigned and required.
Qualifications
- Bachelors degree in business, marketing, information technology, computer science, or engineering required
- 3+ years of experience in Product Marketing or related function for technology driven solutions
- Experience with security and/or cloud solutions desired
- Strong team player possessing excellent communication and presentation skills.
- Ability to define problems, collect data, establish facts and draw valid conclusions from verbal and written information
- Proficiency in Salesforce (or similar CRM), Highspot (or similar content management system), and MSFT Teams (or similar collaboration tools) strongly desired
- Ability to manage numerous simultaneous projects in a dynamic and fast-paced environment
- Must possess proven matrixed collaboration and time management skills
- Up to 25% travel required