As Senior Manager, Marketing Technology at ZoomInfo, you will be pivotal in driving the operational efficiency of marketing platforms, ensuring seamless integration, and supporting data-driven decision-making across our marketing initiatives. You will take ownership of key initiatives to enhance and scale our marketing efforts, including email nurtures, webinar program execution, ABM campaigns, and integration projects with our cutting-edge MarTech stack. You will collaborate closely with cross-functional stakeholdersincluding Product Marketing, Web Development, Content, Sales, Demand Gen, Field Marketing, and Product Management to align strategies and achieve shared goals. 

This role combines strategic vision and hands-on execution, with the ideal candidate having deep knowledge of marketing technology systems, cross-functional collaboration skills, and the ability to lead a team of skilled marketing professionals

Key Responsibilities:

• Marketing Tech Strategy & Implementation: Lead the strategy, selection, and implementation of marketing technology platforms that align with business objectives. Ensure all marketing tools are integrated effectively for cross-channel performance.
• Operations Management: Oversee day-to-day operations of the marketing technology stack, ensuring systems are fully operational, up-to-date, and aligned with best practices.
• Campaign Management & Execution: Own the design, execution, and optimization of multi-channel marketing campaigns with a strong focus on email nurture programs, leveraging advanced Marketo capabilities.
• Program Optimization: Continuously test, analyze, and refine strategies to enhance engagement, conversion rates, and program performance. Deploy A/B testing to improve retention and conversion metrics.
• Cross-Functional Collaboration: Collaborate with Performance Marketing, Product Marketing, Web Development, and other teams to ensure seamless technology operations and drive cross-functional success
• Process Improvement: Identify opportunities to enhance and streamline marketing technology workflows to drive operational efficiency, scalability, and improved campaign outcomes.
• Vendor Management: Manage relationships with external vendors and technology partners. Ensure service levels, contract compliance, and collaboration on system improvements.
• Data-Driven Decision Making: Measure program performance against industry benchmarks, leveraging data to iterate and improve over time. Champion metrics and process efficiency in all areas of the role.
• Team Leadership: Lead and mentor a team of marketing operations professionals, fostering a collaborative, results-driven environment.
• Continuous Learning: Stay up to date with the latest trends, technologies, and tools in the marketing technology space. Proactively evaluate and recommend new tools to enhance marketing efforts.

Qualifications:

• 5+ years of experience in marketing technology operations, marketing automation, or a related field, with at least 5 years leading and mentoring high-performance teams 
• 5+ years hands-on experience with Marketo, including building and managing lead nurture programs
• Proven track record in managing large-scale marketing tech projects from planning to tactical execution
• Strong understanding of Salesforce, event management systems (e.g. Cvent, Splash, etc.), customer adoption and success systems (Pendo, Gainsight, etc.) , personalization and testing tools, and other digital marketing technologies
• Experience with system integrations, APIs, and data management practices
• Strong project management skills and the ability to work independently with minimal oversight
• Expertise in demand generation, marketing strategy, and multi-channel campaign execution
• Excellent problem-solving, organizational, and communication skills
• Ability to collaborate effectively with cross-functional teams and executive leadership
• Passion for metrics, data, and process improvements
• Ability to thrive in a fast-paced, dynamic environment
• Strong team player with a collaborative mindset

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