At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.
At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.
As a Senior Product Marketing Manager, you will be a key driver of strategic go-to-market initiatives for complex, multi-product projects across global markets. Your role is pivotal in translating intricate product requirements into compelling GTM strategies and messaging that resonate with diverse audiences worldwide. You'll leverage your expertise to foster cross-functional collaboration, conduct in-depth market analysis, and drive product adoption through innovative approaches. Your work will directly impact ZoomInfos success by aligning product marketing efforts with overall business objectives and ensuring successful product launches in competitive landscapes.
What Youll Do:
Develop and execute strategic GTM plans for large, complex projects across multiple products or markets, translating product requirements into actionable strategies and messaging for global audiences
Conduct in-depth market analysis, customer segmentation, and competitive analysis to inform GTM strategies and differentiate products in the market
Drive GTM execution for complex projects, managing multiple workstreams and priorities while fostering collaboration and inclusivity across cross-functional teams
Design and implement innovative approaches to gather and analyze customer insights, creating comprehensive customer personas and ideal customer profiles (ICP)
Develop messaging and positioning for complex projects, synthesizing research insights and customer data to craft differentiated value propositions and align with business objectives
Proactively identify and mitigate potential risks and issues in the execution of large, complex projects, leveraging advanced risk assessment techniques
Serve as a subject matter expert on industry trends, competitive landscape, and product features, representing the organization at industry events, webinars, and conferences
Plan and execute comprehensive alpha/beta testing programs, collaborating with product teams to integrate insights and drive product improvements
Provide strategic guidance and support to internal teams on product positioning and messaging, building strong relationships with stakeholders through effective communication
What You Bring:
Bachelor's degree in Marketing, Business, or related field; or combination of education and experience
5+ years of experience in product marketing, preferably in a similar industry
Proven track record of developing and executing successful GTM strategies for complex products or markets
Strong analytical skills with the ability to synthesize complex data and insights to inform strategic decisions
Excellent communication and presentation skills, with the ability to influence and persuade diverse stakeholders
Deep understanding of market research methodologies, competitive analysis, and customer segmentation techniques
Demonstrated ability to manage multiple projects and priorities in a fast-paced environment
Strong project leadership skills with the ability to foster collaboration and inclusivity among cross-functional teams
Intellectual curiosity and a proactive approach to expanding domain knowledge and expertise
Proficiency in relevant marketing and analytics tools (e.g., CRM systems, marketing automation platforms, data visualization tools)
Working Conditions:
Normal office environment. Some travel may be required.
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Actual compensation offered will be based on factors such as the candidates work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
About us:
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams all in one platform.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.
