We are seeking a strategic and technically adept GTM Systems & Tools Manager to support our dynamic Business Operations team. This individual will take ownership of many systems within our go-to-market (GTM) technology stack. In this role, you will manage, optimize, and scale tools like Salesforce, Gong, Outreach, Gainsight, and others to enhance the efficiency and effectiveness of our sales, renewals, and customer success teams. You will partner with GTM leaders, Operations Analysts, and IT to drive process improvements, ensure data integrity, and empower the GTM teams to achieve their goals. The ideal candidate brings deep expertise in sales, marketing, and customer success systems, a passion for solving complex problems, and a proven track record of success in managing technologies within a fast-paced SaaS environment. You will play a critical role in shaping the sales technology strategy and driving business success.
Key Responsibilities
Systems Management
- Serve as the primary administrator and subject matter expert for Salesforce and other GTM tools (e.g., Gong, Outreach, ZoomInfo, Gainsight, etc.).
- Design, implement, and maintain scalable processes within GTM systems and tools to support GTM workflows, including lead management, opportunity tracking, forecasting, etc.
- Manage integrations between GTM tools in the tech stack to ensure seamless data flow and reporting.
- Monitor system performance, troubleshoot issues, and ensure data accuracy and integrity across all platforms.
Tool Optimization & Enablement
- Evaluate, recommend, and implement new GTM tools and technologies to enhance productivity and drive revenue growth.
- Partner with enablement teams to support training of GTM teams on effectively using sales systems and tools, ensuring adoption and best practices.
- Develop and maintain documentation, training materials, and GTM systems and tools resources.
- Collaborate with GTM leadership and revenue operations to identify pain points and implement solutions to improve efficiency and effectiveness.
Process Improvement
- Continuously assess and improve GTM processes, workflows, and system configurations to support business growth.
- Stay up-to-date on industry trends and best practices in sales technology and operations.
- Lead projects to streamline operations, reduce manual work, and enhance the overall sales, renewals, and customer success team experiences.
Cross-Functional Collaboration
- Partner with Sales, Marketing, Finance, and Customer Success teams to align systems and processes with business objectives.
- Work closely with IT and other stakeholders to ensure system security, compliance, and scalability.
- Act as a liaison between sales teams, IT, operations teams, and external vendors to resolve issues and optimize tool performance.
Reporting & Analytics
- Ensure data consistency and accuracy across all reporting tools and systems.
- Enable revenue operations and business intelligence teams to build dashboards, reports, and analytics that provide actionable insights to sales leadership.
Preferred Qualifications
Education & Experience
- 5+ years of experience in sales operations, sales systems management, or a similar role in a SaaS environment.
- Deep expertise in Salesforce administration (e.g., custom objects, workflows, reports, dashboards) and familiarity with SFDC / Salesforce Lightning.
- Hands-on experience with GTM tools such as Gong, Outreach, ZoomInfo, LinkedIn Sales Navigator, Gainsight or similar platforms.
- Proven track record of managing and optimizing GTM technology stacks.
Skills & Competencies
- Strong technical aptitude with the ability to learn new tools and systems quickly.
- Excellent problem-solving skills and attention to detail.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Exceptional communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Data-driven mindset with strong analytical and reporting capabilities.
- Salesforce Administrator Certification (preferred but not required).
Key Performance Indicators (KPIs)
- Sales team adoption and satisfaction with tools and processes.
- Accuracy and timeliness of sales reporting and forecasting.
- Reduction in manual processes and improvement in operational efficiency.
- Successful implementation of new tools and system enhancements.
- System uptime and performance metrics.
