Company Description
Amwell digitally empowers payers, providers and innovators, enabling an ecosystem of care that spans across in-person, virtual and automated care.
Amwell provides a leading hybrid care enablement platform in the United States and globally, connecting and enabling providers, payers, patients, and innovators to deliver greater access to more affordable, higher quality care.
Amwell believes that hybrid care delivery will transform healthcare. The company offers a single, comprehensive platform to support all digital health needs from urgent to acute and post-acute care, as well as chronic care management and healthy living.
With nearly two decades of experience, Amwell powers the hybrid care of more than 55 health plans, which collectively represent more than 90 million covered lives, and many of the nations largest health systems, representing over 2,000 hospitals, have access to Amwell solutions.
For more information, please visit Amwell.com.
Brief Overview:
Amwell is looking for a Lead Engagement Marketing Manager to join our Engagement Marketing team as an individual contributor. We are seeking an experienced and passionate marketer with consumer, patient and member engagement experience in the Payer sector.
As the Lead Engagement Marketing Manager, you will be the day-to-day marketing contact for two of our largest and most strategic customers. Working in collaboration with our Customer Success, Professional Services and Sales teams, you will work to increase utilization and customer satisfaction of Amwell solutions for your book of business. You will be responsible for developing consumer and member engagement strategy, sharing data-driven best practices, creating robust marketing plans, and executing multi-channel marketing campaigns for multiple solutions.
This is a customer-facing role that requires polished presentation skills, excellent communication, a collaboration style that brings people together across multiple disciplines, and an ability to craft stories that inspire and motivate both our customers and the populations they serve.
Core Responsibilities:
- Marketing SME for our largest and most strategic customers.
- Responsible for managing +$1M customer marketing budgets and allocation of resources to deliver measurable impact, in addition to meeting annual visit goals and revenue targets.
- Develop deep and wide relationships with customers. Collaborate on marketing strategy for their Amwell products, driving measurable improvement in utilization and customer satisfaction.
- Day-to-day marketing lead and contact for two large customers, managing agendas, follow-ups, leading meetings, preparing materials and owning decisions and deliverables.
- Collaborate with marketing channel teams, such as design, copy, email marketing and others, to develop high performing campaigns, leveraging testing and data-driven decision making to constantly improve performance.
- Oversee external contractors and internal resources to help execute campaigns.
- Create project plans and manage the delivery of high-quality marketing materials across multiple channels, ensuring all deliverables are on time.
- Develop a deep understanding of our product suite and create marketing/communication programs that support an exceptional end-to-end user experience.
- Develop case studies and presentation materials for internal and external broadcast.
- Support packaging and rollout of high-performing marketing programs across our entire customer portfolio.
Qualifications:
- 7+ years of B2C marketing experience, preferably within a healthcare organization or marketing agency
- Excellent presentation, relationship-building and project management skills
- Strong command of Excel and PowerPoint
- Experience and comfort with marketing technologies (automation, tracking and analytics, etc.)
- Cross-channel marketing experience including paid digital, email, SEO, and content marketing; growth and mobile app marketing experience a plus
- Bachelors degree
- MBA or equivalent preferred
Additional information
Job Level: P4
Working at Amwell:
Amwell is changing how care is delivered through online and mobile technology. We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. Were a culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic.
Our Core Values include One Team, Customer First, and Deliver Awesome. Customer First and Deliver Awesome are all about our product and services and how we strive to serve. As part of One Team, we operate the Amwell Cares program, which brings needed assistance to our communities, whether that be free healthcare for the underserved or for people affected by natural disasters, support for equality, honoring doctors and nurses, or annual Amwell-matched donations to food banks. Amwell aims to be a force for good for our employees, our clients, and our communities.
Amwell cares deeply about and supports Diversity, Equity and Inclusion. These initiatives are highlighted and reflected within our Three DE&I Pillars - our Workplace, our Workforce and our Community.
Amwell is a "virtual first" workplace, which means you can work from anywhere, coming together physically for ideation, collaboration and client meetings. We enable our employees with the tools, resources and opportunities to do their jobs effectively wherever they are!
The typical base salary range for this position is $107,000 - $147,000. The actual salary offer will ultimately depend on multiple factors including, but not limited to, knowledge, skills, relevant education, experience, complexity or specialization of talent, and other objective factors. In addition to base salary, this role may be eligible for an annual bonus based on a combination of company performance and employee performance. Long-term incentive and short-term variable compensation may be offered as part of the compensation package dependent on the role. Some roles may be commission based, in which case the total compensation will be based on a commission and the above range may not be an accurate representation of total compensation.
Further, the above range is subject to change based on market demands and operational needs and does not constitute a promise of a particular wage or a guarantee of employment. Your recruiter can share more during the hiring process about the specific salary range based on the above factors listed.
Additional Benefits
- Flexible Personal Time Off (Vacation time)
- 401K match
- Competitive healthcare, dental and vision insurance plans
- Birthing parents at Amwell enjoy up to 18 weeks of paid maternity leave
- Non-birthing parents enjoy 10 weeks of paid leave
- US employees experiencing reproductive loss are eligible for up to 7 days of paid leave
- Employee Stock Purchase Program
- Free access to Amwells Telehealth Services, SilverCloud and The Clinic by Cleveland Clinics second opinion program
- Free Subscription to the Calm App
- Tuition Assistance Program
- Pet Insurance
