Company Description

Amwell digitally empowers payers, providers and innovators, enabling an ecosystem of care that spans across in-person, virtual and automated care.

Amwell provides a leading hybrid care enablement platform in the United States and globally, connecting and enabling providers, payers, patients, and innovators to deliver greater access to more affordable, higher quality care.

Amwell believes that hybrid care delivery will transform healthcare. The company offers a single, comprehensive platform to support all digital health needs from urgent to acute and post-acute care, as well as chronic care management and healthy living.

With nearly two decades of experience, Amwell powers the hybrid care of more than 55 health plans, which collectively represent more than 90 million covered lives, and many of the nations largest health systems, representing over 2,000 hospitals, have access to Amwell solutions.

For more information, please visit Amwell.com.

Brief Overview:

As the Senior Marketing Manager, Demand Generation, youll own Amwells global B2B demand generation strategy, leading a team of in-house experts and external partners to execute data-driven, multi-channel marketing campaigns that drive measurable, ROI-focused business outcomes. In this role, youll be responsible for the development, execution and measurement of innovative marketing programs that grow pipeline to meet company revenue targets. Leveraging your expertise and experience in demand generation and account-based marketing (ABM), you will use a test and learn mindset to create personalized buyer journeys that convert leads through the funnel.

Core Responsibilities:

• Collaborate with internal stakeholders and external agency partners to develop and execute multi-channel marketing plans that yield high-quality MQLs and SQLs across our global market segments.
• Manage large-scale marketing campaign budgets and vendor relationships to develop and execute cross-channel acquisition plans. Leverage channels including email, paid media, content syndication, and owned digital channels to achieve lead conversion goals.
• Manage marketing automation and lead nurturing processes, developing targeted marketing strategies for specific customer segments.
• Implement new and improved attribution models; build out reporting dashboards, forecasting models, and stakeholder communication cadences to measure and socialize ROI and optimization of all demand gen and ABM programs.
• Blend industry best practices with cutting edge tactics to constantly innovate, testing across channels, partners, and media to drive cost efficiency and conversion effectiveness.
• Effectively partner with our Sales organization to ensure alignment with business priorities, key accounts, and success metrics, and ultimately deliver high-quality MQLs that convert into revenue-generating opportunities.
• Lead, mentor and grow a team of marketers and technologists focused on pipeline generation and revenue growth.
• Own core tools and technologies across marketing automation, campaign execution, analytics and ABM.

Qualifications:

• 8+ years of demand generation and account-based marketing experience; prior healthcare experience a plus
• 2+ years of experience managing high performing teams
• Strong understanding of lead generation and customer acquisition strategies
• Proficiency with marketing automation and CRM tools (e.g., Salesforce, Marketo, HubSpot); Marketo administration and DemandBase experience strongly preferred
• Proven track record of developing and executing marketing programs directly attributed to pipeline and revenue growth
• Growth mindset, focused on continuous optimization and innovation.
• Exceptional interpersonal and communication skills, able to sell in new ideas to internal and external stakeholders
• Excellent project management skills, with a demonstrated ability to consistently orchestrate, prioritize and manage multiple projects, from concept through implementation
• Self-starter with an ability to initiate projects and execute from start to finish; can work independently with minimal supervision
• Bachelors degree
• MBA or equivalent preferred

Additional information

Job Level: M4

Working at Amwell:

Amwell is changing how care is delivered through online and mobile technology. We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. Were a culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic.

Our Core Values include One Team, Customer First, and Deliver Awesome. Customer First and Deliver Awesome are all about our product and services and how we strive to serve. As part of One Team, we operate the Amwell Cares program, which brings needed assistance to our communities, whether that be free healthcare for the underserved or for people affected by natural disasters, support for equality, honoring doctors and nurses, or annual Amwell-matched donations to food banks. Amwell aims to be a force for good for our employees, our clients, and our communities.

Amwell cares deeply about and supports Diversity, Equity and Inclusion. These initiatives are highlighted and reflected within our Three DE&I Pillars - our Workplace, our Workforce and our Community.

Amwell is a "virtual first" workplace, which means you can work from anywhere, coming together physically for ideation, collaboration and client meetings. We enable our employees with the tools, resources and opportunities to do their jobs effectively wherever they are!

The typical base salary range for this position is $127,000 - $175,000. The actual salary offer will ultimately depend on multiple factors including, but not limited to, knowledge, skills, relevant education, experience, complexity or specialization of talent, and other objective factors. In addition to base salary, this role may be eligible for an annual bonus based on a combination of company performance and employee performance. Long-term incentive and short-term variable compensation may be offered as part of the compensation package dependent on the role. Some roles may be commission based, in which case the total compensation will be based on a commission and the above range may not be an accurate representation of total compensation.

Further, the above range is subject to change based on market demands and operational needs and does not constitute a promise of a particular wage or a guarantee of employment. Your recruiter can share more during the hiring process about the specific salary range based on the above factors listed.

Additional Benefits

• Flexible Personal Time Off (Vacation time)
• 401K match
• Competitive healthcare, dental and vision insurance plans
• Birthing parents at Amwell enjoy up to 18 weeks of paid maternity leave
• Non-birthing parents enjoy 10 weeks of paid leave
• US employees experiencing reproductive loss are eligible for up to 7 days of paid leave
• Employee Stock Purchase Program
• Free access to Amwells Telehealth Services, SilverCloud and The Clinic by Cleveland Clinics second opinion program
• Free Subscription to the Calm App
• Tuition Assistance Program
• Pet Insurance